|
|
|
-
- FOR IMMEDIATE RELEASE:
-
- ACTRA JOINS GOVERNMENT IN ENDORSING GLOBAL
FRAMEWORK FOR ELECTRONIC COMMERCE TO DRIVE NEXT BUSINESS
FRONTIER
-
- Actra CrossCommerce Platform Demonstrated as
Government Commerce Initiative Unveiled
-
- WASHINGTON, D.C. – July 1, 1997 -- Actra's President
and CEO, Jim Sha attended a ceremony today in Washington
DC where federal government officials introduced an
initiative for global electronic commerce. At the center
of the initiative was a paper entitled, "A Framework for
Global Electronic Commerce." The document establishes a
set of principles to guide international trading over the
Internet.
-
- "We are honored to be involved in supporting a
strategy that recognizes the huge potential for
conducting business over the Internet. We are in full
support of the government strategy proposed for
conducting global electronic commerce and believe
strongly that collaboration of businesses and government
is essential to drive this market place forward," said
Jim Sha, president and chief executive officer, Actra.
"Increasingly, corporations, governments and consumers
around the world are using and relying on the Internet to
conduct business. While U.S. companies are quickly
adopting the Internet as an efficient way to purchase and
sell products and services, it is critical to have a
global framework in place to avoid future international
business impediments and to ensure the continued take up
of the Internet as a viable trading infrastructure."
-
- For the past eight months, industry executives have
worked alongside government officials and representatives
from other private sector organizations to draft the
Framework. The Framework is an important element of the
administration's agenda on trade and technology as it
discusses the commercial implications of the Global
Information Infrastructure (GII). It lays out principles
that support policy development and outlines a road map
for discussions with international trading partners to
ensure free and open global electronic commerce.
-
- In addition to supporting "A Framework for Global
Electronic Commerce," Actra has been an important
participant in the Internet Purchasing Roundtable efforts
that have established the Open Buying on the Internet
(OBI) standard. OBI is another critical component that
will drive the growth of Internet commerce. The OBI
standard establishes a generic set of requirements, and a
technical specification for business-to-business Internet
purchasing and selling solutions. Working with American
Express and SupplyWorks since October 1996, Actra will be
one of the first Internet commerce application solutions
providers to bring to market an OBI compliant buying and
selling solution.
-
- Actra's Jim Adkins and Lincoln Yarbrough also attended
the White House ceremony. Earlier in the day, they participated
with several other software vendors in the White House's technology
demonstration of Internet electronic commerce solutions.
-
- Founded in April 1996, Actra is a joint venture
between Netscape Communications Corporation and GE
Information Services (GEIS). Benefiting from GEIS'
market expertise as the world's leading provider of
business-to-business Internet commerce services and
Netscape's leading position in developing and marketing
software for the Internet, Actra provides next-generation
Internet commerce applications solutions for both
business-to-consumer and business-to-business commerce
markets. Additionally, Actra is taking an active role
in promoting open standards for Internet commerce.
-
- More info on:
- OBI -
http://www.supplyworks.com/obi/white-paper.html
- Government initiative -
http://www.iitf.nist.gov/electronic_commerce.htm
-
- Actra contact:
- Suzanne Burnip
- (408) 542-3181
-
|
